CSR Events
The “SJM Sea Cruise – Love Sets Sail” to Celebrate International Children’s Day
7 June 2025 – To celebrate International Children’s Day, SJM Resorts, S.A. (“SJM”) invited nearly 40 family members from the Associação dos Familiares Encarregados dos Deficientes Mentais and the Centro de Educação para Crianças com Problemas de Audição to participate in the “SJM Sea Cruise – Love Sets Sail” event on 7 June. During the cruise, SJM team members introduced participants to the famous landmarks and natural scenery along the route from A-Ma Pier to Coloane Pier. They also arranged for participants to take photos with the cheerful and adorable SJM mascot, “Sam the Rooster,” creating wonderful memories of the day. Additionally, attendees enjoyed a special afternoon tea at the “Eight Treasures” in the Grand Lisboa Palace Resort Macau, where SJM team members engaged the children in interactive games, ensuring a joyful afternoon together.
SJM collaborates with local organisations to promote a culture of mutual love, assistance, and inclusivity within the community. Through organising various activities, SJM aims to show underprivileged groups that they are valued and supported, allowing children to experience joy during the festival.

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