SJM provides benefits to SME restaurants in San Ma Lou and Inner Harbour area, promoting Macau as the City of Gastronomy
Sociedade de Jogos de Macau, S.A. (“SJM”) held a launch ceremony for the “SJM provides benefits to SME restaurants in San Ma Lou and Inner Harbour Area, promoting Macau as the City of Gastronomy” campaign on 26 July 2018 to support local eateries affected by last year’s Typhoon Hato. It also aims to reflect the Macau SAR Government’s policy on local SMEs, while promoting Macau’s culinary culture in support of the “2018 Macau Year of Gastronomy” initiative.
The campaign will run for approximately five months from 6 August to 31 December 2018. Through Grand Lisboa, Hotel Lisboa and Casino Lisboa, Ponte 16 Resort, Macau and Macau Slots, SJM will distribute “Dining Deal Coupons” (contains cash coupon and lucky draw ticket) worth MOP10 and MOP50 to local citizens and tourists to Macau. Guests may use these coupons in place of cash at affiliated eateries displaying the designated campaign label.
Dr. Paul Hung, Assistant Chief Operating Officer of SJM, said during the launch ceremony, “SJM, with roots in Macau, has long been offering continued support to local SMEs, adhering to the company principle ‘from society to society’. Our campaign hopes to drive traffic and business growth of SME restaurants in the San Ma Lou and Inner Harbour area while also reinforcing Macau’s positioning as the UNESCO Creative City of Gastronomy.”
To entice more people to use “Dining Deal Coupons” and encourage spending, guests will be immediately eligible for a lucky draw when their cash coupons are used. To enter, the lucky draw tickets must be stamped by a participating restaurant, then deposited into lucky draw boxes at designated locations. The “Dine for a Prize” lucky draw will be drawn once a month and give out sumptuous food and beverage prizes from Grand Lisboa, Hotel Lisboa, and Sofitel Macau at Ponte 16.
SJM will provide free advertisement and promotion for the participating restaurants through a multitude of channels and media, helping them raise their profile. The promotion includes promotional videos played in SJM’s premises and shuttles, distribution of leaflets and publicity in traditional and social media, to name a few.