CSR Events
SJM Joints Hands with Macao Federation of Trade Unions to Promote Responsible Gaming
24 September 2025 – SJM Resorts, S.A. (“SJM”) has co-organised the “Responsible Gaming Promotion Plan 2025 – Entertainment Life RG Series Activities” in collaboration with the Macao Federation of Trade Unions. This initiative includes street promotions, school outreach, and carnivals designed to convey the importance of responsible gaming and provide related information.
Street promotions took place in August and September at Taipa Central Park, Avenida de Venceslau de Morais, and Praça dos Lótus. These events featured various booth games and interactive segments, along with an online quiz activity. The three street promotional events have attracted nearly 900 participations.
Future promotional activities will target communities and schools, focusing on Macau residents, particularly young people. The goal is to enhance their understanding of gaming activities and promote healthy financial management concepts.

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